With a growing list of clients and an expansion of services and equipment over the past year, Tucker Industries was ready to give their company brand an overhaul.

With a booming economy and an industry-wide labour shortage, recruiting skilled team members is the number one growth obstacle at AMI Attachments. To combat the uninspiring plethora of job ads, we created a social media campaign anchored by a recruitment video showcasing real employees sharing their experiences working at AMI Attachments. 

For Hitachi fleet owners, a new program designed to strip older trucks to the core and remanufacture them with upgraded components and technology offers the best of both worlds – renewed productivity at a lower cost.

When the Town of Goderich purchased a new AMI Reactor Wing Blade to bolster its municipal snow removal capabilities, Effective Edge went on-location to shoot a Profile on Professionals video and capture the versatility of this hydraulic wing blade.

An industry leader in small hay bale handling equipment, Marcrest Manufacturing reached out to their longtime marketing partner, Effective Edge, for a total website rebuild.  Recently launched, the new database-driven website will increase their global presence and reach new audiences and target markets. 

When a new Pitbull Dozer Blade customer in Missaukee County, Michigan took to the fields last fall to push silage at a 1,800 acre dairy farm, Effective Edge was on-site to interview and film the crew at Dieterman Farm Services during the busy harvest season.

When Mar-Co Stone approached Effective Edge for a complete website overhaul, we knew the results would be rock solid.  As a Canadian wholesale supplier of decorative stones, rocks, and landscape aggregates, Mar-Co Stone wanted a new mobile-friendly site that could truly showcase their impressive rock collections.

Caring for your car takes time out of your busy schedule and it can be stressful if repairs are unexpected and costly.  For customers in the Elmira area, Leroy’s Auto Care has a number of services in place to help make car care easier and more convenient.

In the spring of 2017, Leroy’s approached Effective Edge to help them develop a new brand identity, communicate their key services and create a print and social media campaign to build on their company’s success.

A KingSpin, that is. 

When a new product hits the lineup at AMI Attachments, it quickly develops a personality – complete with name, brand, colour scheme and decals.  So with a hydraulic rotary sweeper making its way to market, it was time to get our branding wheels turning.

Trusted since 1973, Way-Mar has been working with homeowners across Waterloo region to make their homes better. From full renovations to window replacements, exterior cladding systems and roofing, Way-Mar provides the skilled craftsmanship, excellent project management and unmatched expertise needed to make every home improvement a success.

EFS-plastics Inc. is a recognized North American leader in the post-consumer recycled plastics industry, offering customers high-quality, customized resin products that, in many cases, make the ideal and total replacement for prime plastics.

With a new facility opening in the U.S. and a growing business at their Listowel, ON plant, EFS decided it was time to give their brand a complete overhaul and showcase their professional image and innovative spirit.

As an industry-leading North American manufacturer of quality, reliable attachments for excavators, backhoes, wheel loaders and other heavy construction equipment, AMI Attachments salutes customers who rely on their attachments every day to make their businesses even more successful.  These customers embrace AMI’s philosophy for professionals – “It’s not a job.  It’s a performance.” 

“I always tell people that necessity is the mother of invention.  That’s why I invented a system that changes small bale handling to eliminate backbreaking work and allow you to work your fields more quickly and efficiently.” 

Spoken like a true innovator, Marcrest Manufacturing President, Mark Horst, recognized the need for a marketing makeover to truly showcase his unique agricultural equipment that is now sold across North America as well as internationally.

When Frey Building Contractors wanted to showcase their construction of Premier Equipment's 54,000 square foot dealership and head office - the largest John Deere dealer in the province - they turned to Effective Edge for a professional drone video that takes this new building to greater heights.