Branding fit for a King
A KingSpin, that is.
When a new product hits the lineup at AMI Attachments, it quickly develops a personality – complete with name, brand, colour scheme and decals. So with a hydraulic rotary sweeper making its way to market, it was time to get our branding wheels turning.
The name KingSpin – a fun play on words – set the tone for the logo design. Drawing upon an old world font for inspiration, the logo achieves the modern look of a medieval style perfectly befitting a King. With the circular design representing both a crown and the motion of the rotary sweeper, the KingSpin came to life.
Ideal for dirt and snow removal on roads, parking lots, intersections and runways, the industrial capabilities of the KingSpin match the challenges of ever-changing road conditions – season after season.