Good design goes beyond what is eye-catching.
It achieves results.
Graphic design is at the heart of the exceptional work we do at Effective Edge. By bringing together all of the components of a project – images, copywriting, graphic elements and design concepts – for a finished product ready to show the world, our professional graphic design team makes a powerful impact on your company’s brand.
FEATURED DESIGN WORK
Case Study
Valley Blades Limited - Tools of Engagement
Valley Blades Limited is a Canadian manufacturer of replacement wear parts for heavy equipment, including excavator and wheel loader ground engagement tools as well as cutting edges for motor graders and snow plows.
As part of an overall rebrand of VBL’s marketing materials, it was important to define a theme that went beyond simply designing a new print piece. It was time to create a personality for Valley Blades that represented the gritty, hard-working products that they make. Working off the ideas of what their product is and the harsh reality of combat, the play on words, “Tools of Engagement” was developed. Surrounding this campaign slogan are action shots that add to the grittiness of the environments in which VBL products work every day. The visual accents also play into the concept of a technical strategic command centre.
