Good design goes beyond what is eye-catching.
It achieves results.
Graphic design is at the heart of the exceptional work we do at Effective Edge. By bringing together all of the components of a project – images, copywriting, graphic elements and design concepts – for a finished product ready to show the world, our professional graphic design team makes a powerful impact on your company’s brand.
When you introduce a new product to the marketplace, you need a brand with a strong identity to attract new customers and leave a lasting impression. Listowel Plastics Inc. did just this with their new product, GridX, an innovative and sustainable permeable paving grid made from 100% post-consumer recycled plastic.
Between a new logo, mobile-friendly website, business cards and four-page brochure, Effective Edge created the marketing materials GridX needed to take centre stage as an environmentally-friendly alternative to traditional paving methods.
By harnessing the innovative spirit that went into the creation of the GridX product – its environmental appeal and benefits, its core strength, and versatile applications – we focused on a fresh and simple presentation of the marketing materials to help launch this product into the marketplace.
The first step in developing a brand identity for this product was to create a logo for the GridX product, which would serve as the foundation for the overall “look and feel” of the marketing pieces. Working with two key ideas – the strength of the product and its environmental benefits – allowed for the creation of a modern logo that introduces blue, green and brown as a colour palette to represent rain, grass and earth.
The key messages in the brochure and on the website centre around the product’s environmental benefits, its strength and modern design, as well as its versatility for a wide range of alternative paving options. By positioning the product as a solution to many of the challenges that arise from asphalt or concrete, we could highlight GridX as an ecologically-friendly paving application.
Working with professional product photos taken from our studio and 3D renders as well as incorporating graphic design to portray different features of the product, the design pulls out the colour scheme from the logo for a light, fresh and natural appeal across the brochure and website.
FEATURED DESIGN WORK
At Effective Edge, we believe that great design communicates your message, presents your personality and raises the credibility of your company and your products. Often the main driver behind your brand - and a unifying force across your marketing pieces - creative design has the ability to make an exceptional first impression.
We offer the following design services:
A well-designed logo sets the scene for your company’s brand. As a visual expression that tells a story, your logo is often the first encounter customers have with your company or your product and should be a true reflection of what your brand promises to accomplish. By taking into account all of the creative elements in the design process – name, texture, colour, font, illustration – we will create a logo with staying power or recreate a new logo if you are undergoing a brand refresh.
Introducing a new product into the marketplace? Let us work with you to create a foundation for building an incredible brand. Needing a brand overhaul? A design refresh can infuse your marketing materials with renewed energy, content and imagery.
Capture your audience's attention with the power of 3D animation. Ideal for demonstrating complicated or abstract concepts and as a dynamic element that adds visual interest, 3D animation can propel your video to the next level.
There are no limits in graphic design when it comes to illustration. As artists with a blank canvas, our graphic designers can create digital illustrations that bring your ideas and products to life.
Digital & Print Media
Whether you are looking for a website or a print brochure, our design team has the skill and experience to take your marketing content and convert it into a web design or print piece that looks visually stunning and professional.
An advertising campaign pulls together so many marketing elements – from creative concept and strategy to core message and content – into a unified design that will reach your target audience and make an impact on first sight. At Effective Edge, whether you need a campaign or a single ad, we will work with you to develop a concept and message that stand out in print or online.