If a picture is worth a thousand words, make sure yours leave them speechless.


Create a connection with your audience and make a great first impression with professional photography from Effective Edge. Inspiring images – whether on your website, in printed materials, a video, or as part of a larger marketing campaign – have the ability to transform your marketing projects from ordinary to extraordinary. From on-site photos and action shots to studio photos and head shots, our photography services can tell your story in a powerful and meaningful way.


Case Study

Eldale Machine & Tool
Bullneck Hubs and Spindles


Eldale Machine & Tool produces a full line of hubs and spindles from 1,000 lb. to 35,000 lb. capacity, outfitting everything from small utility trailers, farm wagons, manure handling equipment, grain and turnip carts to forestry and mining equipment.

The concept of a bull’s neck – thick, muscular and powerful – aligns with the toughness and durability that comes with every Bullneck hub and spindle, transforming it into a brand that is trusted more than any other in the agricultural industry.




Studio shots taken of Eldale’s hubs and spindles not only depict product strength, but they also take centre stage across a variety of marketing platforms – website, tradeshow banners and product decals. We could say more, but we think the work best speaks for itself.


Building on the success of their product line, Eldale was ready to give their hubs and spindles a distinct brand identity that capitalizes on their long-lasting strength. Synonymous with a strong will and an uncompromising nature, the name “Bullneck” represents the kind of core strength found in Eldale’s hubs and spindles. Professional studio photography became the primary marketing tool to showcase Eldale’s wide range of hubs and spindles.

Effective Edge took our hubs and spindles and transformed them into something bigger. They now have a name and an identity, all coming together through incredible photography that truly showcases the strength of the products.
— Randy Bauman, President, Eldale Machine & Tool



The best photos evoke an emotional response, drawing you in to their visual power. As one of the most effective advertising mediums, the right photography raises the professionalism of your marketing materials and the perception of the quality of your products.

Effective Edge can take professional photos charged with emotion, colour, and depth, so your company and products shine in the best possible light.

Check out our video production services for more ways to tell your story.



Studio Photography

Take your product to new heights with professional photography in the Effective Edge studio. With proper lighting and space, the possibilities for a wide range of product photos are limitless. 

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On-Location Photography

From home renovation photography to outdoor equipment action shots, we will take photos on-site to best represent your service or product. Featuring a context and setting that can’t be recreated in the studio, we have the experience to capture professional photos in the field when your equipment is performing.


Photo Editing

Photo editing not only enhances the quality of an image, but it also brings out the best elements and gives it a professional polish. Making adjustments to lighting, colour, and saturation, our designers have the skill to retouch and transform any image, elevating it to its full potential.


Photo Composite Design

Begin with a photo, add in graphic elements – colour, environment, texture, branding – and you end up with an image that tells an incredible story. Weaving together different layers for a unique look, our composite designs make a bold impact and lasting impression.


Architectural Photography

Commercial and residential architectural photography reaches beyond geographical limits for a stunning visual display of your building or home on a website or in a print brochure.  Using specialized equipment and technique, our professional architectural photography is the perfect way to show your building in the best light. 


Portrait Photography

Our in-house studio offers the ideal space and lighting to capture impressive portrait photos for your company website, brochure or employment ad.


Want to learn more about our photography services?  Contact us.

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