Marcrest Manufacturing: A Marketing Refresh
“I always tell people that necessity is the mother of invention. That’s why I invented a system that changes small bale handling to eliminate backbreaking work and allow you to work your fields more quickly and efficiently.”
Spoken like a true innovator, Marcrest Manufacturing President, Mark Horst, recognized the need for a marketing makeover to truly showcase his unique agricultural equipment that is now sold across North America as well as internationally.
With plans underway for a new assembly plant in 2018 with expanded capacity because of a growing customer demand for new product solutions, Mark and his team at Marcrest are dedicated to providing hay producers with the best equipment possible for transporting small hay bales off their fields and into the marketplace.
Working in partnership with Effective Edge, the Marcrest rebrand began with the creation of a new logo. Moving from a script-style word mark logo to a stronger font with the addition of a self-supporting emblem, allows the new Marcrest logo design to stand up to the strength and productivity exemplified in every piece of their forage equipment.
Now displayed at tradeshows all over the world, the Marcrest brand is synonymous with innovation, strength and durability. Every project – from the website and catalogue to the print ads – also features professional on-site photography to display the variety of equipment, as well as the features, benefits and field applications.
As Marcrest continues to respond to their customers’ needs, their new branding is helping to support their industry-leading equipment.