New recruitment video campaign helps AMI Attachments attract new employees

With a booming economy and an industry-wide labour shortage, recruiting skilled team members is the number one growth obstacle at AMI Attachments.   

“As our company continues to grow, we needed a way to attract new employees and show them what it is like to work at AMI Attachments.  Our new recruitment video by Effective Edge truly captures our culture, our team environment and our values.”
- Steve Frey, President, AMI Attachments Inc.

To combat the uninspiring plethora of job ads, we created a social media campaign anchored by a recruitment video showcasing real employees sharing their experiences working at AMI Attachments.  By highlighting the actual working environment, employee stories and the vision of AMI, we were able to show compelling insight into working at AMI, which was then shared by friends through social media.


Working with footage collected during the interviews, we created additional employee spotlight videos that feature AMI employees telling their story of what it is like to work at AMI.  Drawing on personal testimonial and showcasing the actual work environment and facility at AMI, the spotlight videos paint an authentic, engaging and positive picture of what it means to be an AMI employee.