Trusted since 1973, Way-Mar has been working with homeowners across Waterloo region to make their homes better. From full renovations to window replacements, exterior cladding systems and roofing, Way-Mar provides the skilled craftsmanship, excellent project management and unmatched expertise needed to make every home improvement a success.

With a history of clients finding their way to Way-Mar through word-of-mouth, the company wanted to stay connected to this existing customer base and also broaden their network of potential clients. Armed with a steady supply of professional renovation photography and homeowners willing to share their story, Effective Edge came up with the concept of a bi-annual magazine designed to showcase inspiring home renovation ideas as well as customer renovation articles, recent projects and in-depth service and product profiles.

Strategy

To keep homeowners aware of the kinds of renovations and home improvement services Way-Mar can provide, we created a visually-appealing and interesting magazine that focuses on new content, current renovation trends, beautiful professional photography and engaging copywriting that features homeowners and their renovation stories.   

Elements

Way-Mar’s Total Home magazine involves professional photography on location, interviews with homeowners and Way-Mar employees, copywriting for feature articles, and graphic design for the magazine’s layout. Plus, a copious amount of proofreading goes into the production of every magazine.

Result

Distributed to more than 6,000 homeowners across Waterloo region and available on the Way-Mar website as an online magazine, the Total Home magazine has been a successful marketing tool since its debut publication in 2013. With unprecedented growth in the home renovation industry over recent years, Way-Mar has found a unique way to stay in touch with customers and showcase their wide range of home improvement services.