Brace yourself - Plumwall ICF Bracing Systems has launched its line of insulated concrete form bracing products in Europe, with Effective Edge recently completing a new website dedicated to Plumwall's venture into the European construction industry.

Effective EdgeAugust 4, 2017

Introducing a new website for AOFC!

When a company that specializes in professional industrial coatings is looking to rebrand, we know that simply applying a new coat of paint doesn’t always get the job done.

Effective EdgeJuly 28, 2017

An action shot with gripping power

Great action shots begin with great photography. And this action image of AMI Attachments’ Graptor Root Rake is no exception.