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Products are either brands or commodities.

 

What sets you apart from your competitors?  Strong brand recognition goes a long way in today’s noisy marketplace.  By working with you to clarify your company’s brand through logo design, product naming and by delivering a consistent message and theme across all communication points, Effective Edge adds value by refining and strengthening your brand’s personality.  The result is a brand that resonates with your customers, gives you an improved sales channel, helps to retain and attract talent, and prepares your company for breaking into new target markets.

 
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Case Study

Wallenstein Equipment
Firebolt Log Splitter Branding & Campaign


 

Wallenstein Equipment has a rich history of manufacturing wood processing equipment in Waterloo Region – their first log splitters quickly gained a reputation for high quality and exceptional durability. Today, with products available globally – from chippers and grapples to generators, compact backhoes, and firewood processors – the Wallenstein Equipment brand continues to build on its reputation for heavy duty equipment, built to handle outdoor jobs year after year.

When Wallenstein introduced a new log splitter to its product lineup, Effective Edge had the tall task of creating a brand that measured up to the splitter’s power and versatility.

 

PROJECT OBJECTIVES

Strategy

The strategy for introducing the Firebolt into the Wallenstein Equipment line-up came from the log splitter’s two main features: speed and strength. Between the name “Firebolt” and the tagline “Faster and Stronger,” the branding efforts capture the energy and spirit of innovation that went into the creation and technology of this new product.

Elements

The “Firebolt” sparked a creative marketing campaign unlike any other in Wallenstein’s history and included product naming, branding, professional photography, video, brochure as well as website and catalogue content.

Brand Identity

To truly showcase this product and its features, all of the marketing materials portray bursts of colour and images set in dramatic contrast to a black and white backdrop.

Message

Although the tagline is simple and straightforward – “Faster and Stronger” – the challenge of this project involved explaining the complicated science behind the product’s regenerative valve technology. Comparative illustrations complement the explanations in both the video and brochure.

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FEATURED BRANDS

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YOU ARE WHAT YOU BRAND.
AND YOU ARE WHAT YOU DON'T BRAND.

Either way, your image says something about you – your values, the quality of your products, how you conduct business, what you stand for, and what kind of a company you are. Making a good first impression goes a long way toward building a foundation of trust with your customers.

Why not get off on the right foot with a brand identity that shows customers exactly who you are?

At Effective Edge, we can build you a comprehensive branding plan that not only raises the perception of the quality of your product, but also helps with the customer’s purchase-decision process.


 

Brand Identity

At Effective Edge, we take the time to get to know you and to understand your business, your products and your customers. This is the first step to creating a brand personality that speaks to your company's unique attributes and positions you for success.  

Brand Strategy

We combine creative thinking with strategic planning to develop a brand that can roll out across all of your marketing platforms. From logo creation and product naming to website design and product decals, these are just some of the ways we create a visual expression - a "look and feel" - for your company or product that will resonate in the marketplace and become recognizable to your customers. 

Brand Message

With a strong focus on content creation for all of your marketing vehicles - brochures, website, videos, product descriptions and sell sheets - we ensure your brand message is communicated with consistency.  

 
 
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WHAT WE CAN DO FOR YOU

When you focus on delivering a professional and consistent message for your brand and products, you establish the building blocks for your company’s success. At Effective Edge, we strive to make sure your marketing pieces not only fit together and carry a cohesive approach, but also to make sure every detail signals quality and improves the impression of your products and services.

Our branding services include:

 

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CORPORATE BRANDING

What does your brand say about you? If it’s not readily apparent what you stand for in the marketplace, chances are your brand identity could use a makeover. A strong corporate brand can transform your business and attract new customers. With a clear and consistent image and message, your customer recognition and loyalty grows.

PRODUCT BRANDING

From product logos and decals to brochures, videos and website content, it only makes sense to expand your company’s branding efforts to your product line-up. By creating branded content for your products that has a distinct style, you improve your odds of standing out in the marketplace.

 

BRAND NAMING

Giving a product a name serves two important purposes: creating a personality that fits the product’s function and differentiating the product from its competitors. A strong product name is also another way to extend your brand message directly to your customers, while bolstering the overall brand for your company.

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MARKETING CAMPAIGNS

From taglines to artwork – and everything in between – we will create a marketing campaign to boost your brand or give it an entire refresh.

 

BRAND COHESION
IT ALL ADDS UP

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Want to learn more about how to strengthen your brand?  Contact us.

 
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