Show #26 - 'The Executive's Guide to Diagnosing Design' (10.16.06)

'I don't like it, but I don't know why.' If this sounds like something you've found yourself saying, you've come to the right place. This week, the Effective Edge Strategy Team breaks down some design critique basics for the Executive that doesn't know Photoshop that well, but feels in his gut that the proof he's been handed doesn't feel right. Does that feeling matter at all, and if it does, how do you tell your designer to make it right? Plus: Mr. Cheevers and the writers at Abraxas Motion Pictures Ltd. need to write a blockbuster movie to save their company's flagging fortunes. (Length: 31:28)