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Effective Edge Podcast - Taking Strategy and Design to the Next Level.

The Effective Edge Podcast is all about taking your business to the next level through strategy and design. Hang on for a fast-paced, conversational and informative look at the marketing challenges that face small businesses. New shows are posted bi-weekly on Thursday.

Show #23 - 'Logos and Identity' (07.13.06)

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Arches, Swooshes, Mouse Ears, Apples and Windows...what's the big deal about those tiny pictures we call 'logos'? The Effective Edge Strategy Team flies high above the action (complete with tight blue suits with red letter S's on them) to look down and cut a swath of piercing insight through the uncertainty with their magical laser bean eyes. Plus: an extended visit to 'Special Kevin's Quality Logo Design and Meat Packing Co.' in the little town of Space Elf, Alberta. (Length: 27:02)