Show #17 - 'Q+A: Brand DNA and Sponsorship' (03.16.06)

Lift your eyes to the heavens, listeners, for the Effective Edge Strategy Team approaches in their stylish superhero outfits. Okay, now stop looking up; they're not in the sky at all. That's silly. People can't fly. No, the Strategy Team is here with you, down to earth, and they're on call to diagnose and prescribe the solution to the pain you've been having in your marketing lately. This week, they probe listener questions about 'the brand soul and DNA' and give Elizabeth some hints on getting sponsors for her event. Plus: Caleb interviews people on the street at random, a tense moment of drama, and Harley Davidson gets referenced yet again. Note: we've had some problems getting this up on iTunes, but it's there now. (Length: 21:41)