Show #15 - 'Sponsorship' (02.15.06)

The stadium waits in hushed anticipation for the victors to emerge, and when they enter, awe sprinkles over the crowd like a sugar-filled blanket. Suddenly, their breathless silence snaps into an uproarious ovation, and the crowd takes to their feet for... you! This week, the Strategy Team talks sponsorship - what it is, who can use it, how to maximize its impact, and how to literally get that crowd on your side. Plus: product placement, a phrase that shall never be repeated, and a peek into the fantabulous world of Canadian culture. (Length: 17:39)