Effective Edge Communications, Inc.

services
portfolio
contact
podcast
opening

Effective Edge Podcast - Taking Strategy and Design to the Next Level.

The Effective Edge Podcast is all about taking your business to the next level through strategy and design. Hang on for a fast-paced, conversational and informative look at the marketing challenges that face small businesses. New shows are posted bi-weekly on Thursday.

Show #13 - 'Sustainable Competitive Advantage' (01.12.06)

Play | Download (4.24 MB) | Email
RSS Feed | Blog | Comments

It's the new year, and the Effective Edge Strategy Team is well rested and ready to knaw at some meaty marketing discussion; this week, they rip into 'Sustainable Competitive Advantage' (SCA) with their razor-sharp insight teeth. And of course, it's all in the patented Strategy Team ulti-mix of knowledge served up like strong black coffee, smooth analogies and explanations like cream, some banter to sweeten things up a bit, all topped off with a weird surreal aftertaste (which has frankly been running a little long lately). (Length: 18:32)