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Effective Edge Podcast - Taking Strategy and Design to the Next Level.

The Effective Edge Podcast is all about taking your business to the next level through strategy and design. Hang on for a fast-paced, conversational and informative look at the marketing challenges that face small businesses. New shows are posted bi-weekly on Thursday.

Show #11 - 'The Tradeshow Experience' (12.04.05)

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Heading into Decembuary, the Effective Edge Strategy Team suit up in space-age strategic scarves and marketing snowsuits to shovel the confusion off this week's topic, 'Getting the Most out of Your Tradeshow Experience.' What makes a good display, what should you expect to get out of the experience, and how can you maximize your own participation in tradeshows? Those all sound like great reasons to melt the ice off your speakers with searing insight in this week's Effective Edge Podcast. (Length: 21:11)