Effective Edge Podcast - Taking Strategy and Design to the Next Level.


The Effective Edge Podcast is all about taking your business to the next level through strategy and design. Hang on for a fast-paced, conversational and informative look at the marketing challenges that face small businesses. New shows are posted bi-weekly on Thursday.



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Newest Podcast

Show #30 - 'Sewstuff.com - A Case Study (Part 2)' (06.03.07)

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The Effective Edge Podcast turns 30 this week (as does host Jeff Brubacher, incidentally), and celebrate by getting down to business and finishing off their case study series on Sewstuff.com. After the previous design-oriented show, they move upward to strategy, with a specific talk on social media and some practical advice for strengthening real relationships with customers. Plus: The new News, energy drinks, a public service announcement, and maybe ven a brief discussion about quiche if you stick around long enough. (Length: 29:31)



Show #29 - 'Sewstuff.com - A Case Study (Part 1)' (04.23.07)

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Have you ever tossed and turned all night, sleeplessly wishing that you could hear the friendly voices from the Effective Edge Podcast deconstruct a real live case study? Of course you have. And this week, that restless dream becomes a reality, as the strategy team begins their series on Sewstuff.com, beginning with their initial diagnosis and thoughts on the site's current state. Plus: newcomer Sheldon Gosine joins the crew, and an indepth look at the 21st century's budding philosophical innovators. (Length: 33:08)



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Show #28 - 'New Marketing' (03.02.07)

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Apologizing profusely for the winter hiatus, the Effective Edge Strategy Team returns to their regular bi-weekly schedule with shirts freshly pressed and healthy orange tans. This week, they address some questions, get all meta about the show, and then throw their collective hands in the air and scream insight as they ride the roller coaster of new marketing. What's it all about? What's with Myspace and Youtube? Does it even exist? i bet New Coke has something to do with this. Plus: A frank discussion about human cloning. (Length: 37:19)



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Show #27 - 'Do You Need an Agency' (11.10.06)

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There comes a time in a company's life. Some call it a crossroads, a point of decision, a line in the sand that must be traversed - it's when you decide to look for an agency. Of course, knowing when to look and what to look for is the real battle. So, the Effective Edge Strategy Team lets you ride along in their Strategy Motorcycle's sidecar as they motor through a frank discussion of the issues, pitfalls, and positives. Plus: More thoughts on last week's topic, and a news break with Bradley, a 7-year old news anchor. (Length: 23:26)



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Show #26 - 'The Executive's Guide to Diagnosing Design' (10.16.06)

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'I don't like it, but I don't know why.' If this sounds like something you've found yourself saying, you've come to the right place. This week, the Effective Edge Strategy Team breaks down some design critique basics for the Executive that doesn't know Photoshop that well, but feels in his gut that the proof he's been handed doesn't feel right. Does that feeling matter at all, and if it does, how do you tell your designer to make it right? Plus: Mr. Cheevers and the writers at Abraxas Motion Pictures Ltd. need to write a blockbuster movie to save their company's flagging fortunes. (Length: 31:28)



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Show #25 - 'Corporate Gifting' (09.29.06)

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After an admittedly overlong hiatus, the Effective Edge Strategy Team is finally back and bursting at the seams with ideas. This week, they unwrap the topic of corporate gifting to find what lies beyond the usual thank-you card with a snowflake on it. Plus: an interview with the Executive Director and Founder of 'Wipe Out Lupine-Follicular Mane Autogenesis Neglect.' (Length: 21:20)



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Show #24 - 'Changing the Channel' (08.07.06)

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For a limited time, you can drive away in a new Effective Edge Podcast with no money down and zero percent purchase financing OAC! But wait, there's more! If you order now, you'll receive bonus insight etched in stainless steel from the Effective Edge Strategy Team, as they explore the rise of internet video over TV commercials. Perplexed by narrowcasting, Amazon's talk show, YouTube, web media, or the slow death of the thirty-second spot? You won't be in twenty-two minutes... (Length: 22:07)



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Show #23 - 'Logos and Identity' (07.13.06)

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Arches, Swooshes, Mouse Ears, Apples and Windows...what's the big deal about those tiny pictures we call 'logos'? The Effective Edge Strategy Team flies high above the action (complete with tight blue suits with red letter S's on them) to look down and cut a swath of piercing insight through the uncertainty with their magical laser bean eyes. Plus: an extended visit to 'Special Kevin's Quality Logo Design and Meat Packing Co.' in the little town of Space Elf, Alberta. (Length: 27:02)



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Show #22 - 'Listener Feedback: 3D Web' (06.15.06)

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After a one-show summer break, the Effective Edge Strategy Team take flight once again! (Except for Sarah, who is off somewhere saving a helpless civilian, probably.) This episode, they again don their mystical druid robes and gaze deeply into the future to seek out the answer to a listener's question about the future of 3D Graphics and the internet. Also, stay tuned for a special word from the show's sponsor, Tay-Kel. (Length: 20:57)



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Show #21 - 'Customer Service' (05.18.06)

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This week, the Effective Edge Strategy Team stand smiling in matching uniforms behind the counter of knowledge, ready to serve you a meaty customer service overview burger with all the fixin's, including analogy onions, story sauce, thought tomatoes, and lighthearted lettuce. And also bacon. Plus: Newcomer Sandy Snyder blinds us with science, and Dave is kidnapped by Terrorists. (Length: 26:44)



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Show #20 - 'Effective Websites: Trends' (05.03.06)

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This week, the Effective Edge Strategy Team solemnly don their mystical robes and gaze piercingly into the future...of the internet, so you don't have to, because those robes are kind of uncomfortable. They've somehow managed to jam everything from blogs and RSS to Web 2.0 and 'the great shift' into their crystal ball, but they'll break it all down into tiny practical chunks just for you. And what's this? Ahhh, the card was behind your ear the whole time. All that, plus a poignant look back at the show in the form of a poignant montage. (Length: 24:23)



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Show #19 - 'Effective Websites: Design' (04.17.06)

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Fresh off a chocolate-induced holiday coma, the Effective Edge Strategy Team breaks open the sweet goey goodness of this week's topic, 'Effective Website Design.' Join the cuddly yet bitingly incisive team of marketing bunnies as they rip through the wrapper of web design to reveal the scrumptious secrets hidden inside. Also, an exclusive interview with Sharon Shwartz-Manning, Technical Editor for 'Runner Boulevard' magazine. (Length: 22:15)



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Show #18 - 'Effective Websites: Planning' (03.30.06)

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After their previous listener-saving problem-slaying show, the Effective Edge Strategy Team jump through the windows of their Effective Website Series Car to speed through some heavy insight traffic. This week it's planning: taking the website from vague ideas to implementation. Plus: Dave gets fooled agin', a furry white lobster with no eyes in a tree web, and caleb gives the Fansuperating Imagi-Great Idea Wheel a spin. (Length: 22:39)



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Show #17 - 'Q+A: Brand DNA and Sponsorship' (03.16.06)

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Lift your eyes to the heavens, listeners, for the Effective Edge Strategy Team approaches in their stylish superhero outfits. Okay, now stop looking up; they're not in the sky at all. That's silly. People can't fly. No, the Strategy Team is here with you, down to earth, and they're on call to diagnose and prescribe the solution to the pain you've been having in your marketing lately. This week, they probe listener questions about 'the brand soul and DNA' and give Elizabeth some hints on getting sponsors for her event. Plus: Caleb interviews people on the street at random, a tense moment of drama, and Harley Davidson gets referenced yet again. Note: we've had some problems getting this up on iTunes, but it's there now. (Length: 21:41)



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Show #16 - 'Effective Websites: Introduction' (03.02.06)

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This week, the Effective Edge Podcast is pleased to announce the beginning of the 'Effective Website' series, where the Strategy Team will break down the lumbering herculean ox of web development into the healthy, snackable bits you've come to expect. This week, they kick off the series with an introduction - when are websites useful, where do you start, and what does your website say about you? All that, plus a talkative newcomer to the Strategy Team, the Velvet Rain returns, and Jeff apparently dislikes the town of Mortlach, Saskatchewan a great deal. (Length: 21:02)



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Show #15 - 'Sponsorship' (02.15.06)

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The stadium waits in hushed anticipation for the victors to emerge, and when they enter, awe sprinkles over the crowd like a sugar-filled blanket. Suddenly, their breathless silence snaps into an uproarious ovation, and the crowd takes to their feet for... you! This week, the Strategy Team talks sponsorship - what it is, who can use it, how to maximize its impact, and how to literally get that crowd on your side. Plus: product placement, a phrase that shall never be repeated, and a peek into the fantabulous world of Canadian culture. (Length: 17:39)



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Show #14 - 'Print Advertising' (02.02.06)

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The Effective Edge Podcast returns after warring valiently against the ravages of wintery sickness, now stronger than ever and looking to tackle some strategy and design issues with black insight paint under their eyes. Join the Strategy Team this week as they hit Print Advertising on the slant and help you extract the most impact from your print ads. Plus: a preview of Sarah's spin-off show. (Length: 24:24)



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Show #13 - 'Sustainable Competitive Advantage' (01.12.06)

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It's the new year, and the Effective Edge Strategy Team is well rested and ready to knaw at some meaty marketing discussion; this week, they rip into 'Sustainable Competitive Advantage' (SCA) with their razor-sharp insight teeth. And of course, it's all in the patented Strategy Team ulti-mix of knowledge served up like strong black coffee, smooth analogies and explanations like cream, some banter to sweeten things up a bit, all topped off with a weird surreal aftertaste (which has frankly been running a little long lately). (Length: 18:32)



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Show #12 - 'Channel Zero' (12.19.05)

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The new year is fast approaching, and the Effective Edge Strategy Team is here to give your business swing a great big push, starting at the very beginning with 'Channel Zero': communicating your company's message within the company itself. This ain't no knowledge you'll find hanging around with plastic dinosaurs at the top of the knowledge sandbox, no sir. The Strategy Team only knows how to dig deep, and they're only going to stop when they hit treasure, or high-voltage wiring. Also, the thrilling conclusion to the saga of Timmy and the dolphin, kind of. (Length: 16:52)



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Show #11 - 'The Tradeshow Experience' (12.04.05)

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Heading into Decembuary, the Effective Edge Strategy Team suit up in space-age strategic scarves and marketing snowsuits to shovel the confusion off this week's topic, 'Getting the Most out of Your Tradeshow Experience.' What makes a good display, what should you expect to get out of the experience, and how can you maximize your own participation in tradeshows? Those all sound like great reasons to melt the ice off your speakers with searing insight in this week's Effective Edge Podcast. (Length: 21:11)



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