OUR APPROACH

 
 
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At Effective Edge, we take a straight-forward approach when it comes to our clients and how we do business. The core values we stand by every day - trust, open communication and the integrity of our work – are the touchstones that help us build long-term partnerships and create stronger companies.



ADDING VALUE

By working with you to clarify your brand’s unique position in the marketplace and deliver a consistent message across all communication points, we add value to your company by refining and strengthening your brand’s identity. The result is a brand that resonates with your customers, gives you an improved sales channel, helps to retain and attract talent, and prepares your company for breaking into new target markets.



 

A STREAMLINED PROCESS

A simple and streamlined process is an integral part of any marketing project. 

We begin with research.  By taking a detailed look at your company, making sure that we understand your products, your business goals, your competition, and your customers.  By doing this, we can start shaping a clear and comprehensive marketing strategy.

Next comes creativity.  We brainstorm, draw concept sketches, test different designs and layout, write and re-write, and create artwork, all in an effort to tell your company’s story.

Whether it’s print material, a new website, a video, advertising, social media or media planning and buying, we roll-out your deliverables and analyze the results, making adjustments as necessary and keeping you informed throughout the process.

 
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STRONG CLIENT COMMUNICATION

At the heart of every good relationship is clear communication. We value regular, open dialogue with our clients to build trust and confidence so that it's easy to stay on the same page and share ideas.



 
 

BUILDING SUCCESSFUL PARTNERSHIPS

Whether you are a small business or start-up, a marketing manager needing a team for project management and implementation, or a mid-size business owner looking for marketing strategy, planning and implementation, we would be happy to hear your story.

Much like your accountant, our goal is to establish ourselves as a trusted partner who works with you to build your business.  To see if we’re a good fit, Contact Us.

 
 
 


WORKING WITH EFFECTIVE EDGE
 

 
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Instead of taking on the big task of managing the marketing yourself or trying to keep an in-house marketing team happy and busy, it is worth considering a marketing partner. As a fully-integrated marketing office comprised of a specialized team of talent, we offer you:


An Instant & Scalable Marketing Team

As a ready-to-go team of skilled talent, you benefit from our multi-disciplined capabilities, experience, and knowledge without needing to worry about extra overhead, management or office space.  Our firm’s dynamic and flexible infrastructure will provide the backbone for all of your marketing needs.

A Collaborative Approach To Strategy

We don’t have just one person responsible for marketing.  Rather, we have a team working closely together, every day, to gain the power of feedback and idea generation.  And by working with such a diverse group of clients year after year, we can provide exceptional insight and knowledge of marketing trends from a variety of industries.

Systematic Creativity

Generating an idea once is easy.  Repeatedly generating ideas requires systematic creativity.  For more than 16 years, we have successfully provided new and imaginative solutions for our long-term clients.