Branding fit for a King
Way-Mar's Total Home magazine inspires homeowners across Waterloo region
A KingSpin, that is.
When a new product hits the lineup at AMI Attachments, it quickly develops a personality – complete with name, brand, colour scheme and decals. So with a hydraulic rotary sweeper making its way to market, it was time to get our branding wheels turning.
A "brand" new look for EFS-plastics
Trusted since 1973, Way-Mar has been working with homeowners across Waterloo region to make their homes better. From full renovations to window replacements, exterior cladding systems and roofing, Way-Mar provides the skilled craftsmanship, excellent project management and unmatched expertise needed to make every home improvement a success.
Gain a stronger grip on productivity. Check out AMI's latest Profile on Professionals video!
EFS-plastics Inc. is a recognized North American leader in the post-consumer recycled plastics industry, offering customers high-quality, customized resin products that, in many cases, make the ideal and total replacement for prime plastics.
With a new facility opening in the U.S. and a growing business at their Listowel, ON plant, EFS decided it was time to give their brand a complete overhaul and showcase their professional image and innovative spirit.
Marcrest Manufacturing: A Marketing Refresh
As an industry-leading North American manufacturer of quality, reliable attachments for excavators, backhoes, wheel loaders and other heavy construction equipment, AMI Attachments salutes customers who rely on their attachments every day to make their businesses even more successful. These customers embrace AMI’s philosophy for professionals – “It’s not a job. It’s a performance.”
Take flight with Frey Building Contractors' new drone video
“I always tell people that necessity is the mother of invention. That’s why I invented a system that changes small bale handling to eliminate backbreaking work and allow you to work your fields more quickly and efficiently.”
Spoken like a true innovator, Marcrest Manufacturing President, Mark Horst, recognized the need for a marketing makeover to truly showcase his unique agricultural equipment that is now sold across North America as well as internationally.
Faster and Stronger - Wallenstein Equipment's Firebolt sparks a creative product video
When Frey Building Contractors wanted to showcase their construction of Premier Equipment's 54,000 square foot dealership and head office - the largest John Deere dealer in the province - they turned to Effective Edge for a professional drone video that takes this new building to greater heights.
Maximum Versatility. A new video puts Viking-Cives on the road to exceptional multitasking.
Wallenstein Equipment has a rich history of manufacturing wood processing equipment in Waterloo Region – their first log splitters quickly gained a reputation for high quality and exceptional durability.
When Wallenstein introduced a new log splitter to its product lineup, Effective Edge had the tall task of creating a brand that measured up to the splitter’s power and versatility.
Drive towards a greener future with Hiller Truck Tech
When you need to make it through bad weather to plow, sand and salt the roads, it’s time to get rolling with a Viking-Cives Roller-Pro. With the introduction of this year-round multitasking roll-off truck – replacing up to five dedicated trucks – Viking-Cives turned to Effective Edge for a product video to showcase this new municipal truck’s capability to transform the snowplow industry.
Pitbull Dozer Blades - A Rebrand with Bite
Step into the driver's seat, shift into gear, and take a tour of Hiller Truck Tech's new mobile-friendly website. With momentum building across North America in pursuit of automotive fuel alternatives, Hiller Truck Tech has the ability to accelerate your fleet's performance with a natural gas conversion for cleaner and higher-performance driving.
New website for Plumwall Europe
When it starts to feel like a dog-eat-dog world out there, it might be time to refine and strengthen your product’s brand personality.
Introducing a new website for AOFC!
Brace yourself - Plumwall ICF Bracing Systems has launched its line of insulated concrete form bracing products in Europe, with Effective Edge recently completing a new website dedicated to Plumwall's venture into the European construction industry.
An action shot with gripping power
When a company that specializes in professional industrial coatings is looking to rebrand, we know that simply applying a new coat of paint doesn’t always get the job done.
Great action shots begin with great photography. And this action image of AMI Attachments’ Graptor Root Rake is no exception.