Branding fit for a King

A KingSpin, that is. 

When a new product hits the lineup at AMI Attachments, it quickly develops a personality – complete with name, brand, colour scheme and decals.  So with a hydraulic rotary sweeper making its way to market, it was time to get our branding wheels turning.

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Effective Edge
A "brand" new look for EFS-plastics

EFS-plastics Inc. is a recognized North American leader in the post-consumer recycled plastics industry, offering customers high-quality, customized resin products that, in many cases, make the ideal and total replacement for prime plastics.

With a new facility opening in the U.S. and a growing business at their Listowel, ON plant, EFS decided it was time to give their brand a complete overhaul and showcase their professional image and innovative spirit.

 

 

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Effective Edge
Gain a stronger grip on productivity. Check out AMI's latest Profile on Professionals video!

As an industry-leading North American manufacturer of quality, reliable attachments for excavators, backhoes, wheel loaders and other heavy construction equipment, AMI Attachments salutes customers who rely on their attachments every day to make their businesses even more successful.  These customers embrace AMI’s philosophy for professionals – “It’s not a job.  It’s a performance.” 

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Effective Edge
Marcrest Manufacturing: A Marketing Refresh

“I always tell people that necessity is the mother of invention.  That’s why I invented a system that changes small bale handling to eliminate backbreaking work and allow you to work your fields more quickly and efficiently.” 

Spoken like a true innovator, Marcrest Manufacturing President, Mark Horst, recognized the need for a marketing makeover to truly showcase his unique agricultural equipment that is now sold across North America as well as internationally.

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Effective Edge
Faster and Stronger - Wallenstein Equipment's Firebolt sparks a creative product video

Wallenstein Equipment has a rich history of manufacturing wood processing equipment in Waterloo Region – their first log splitters quickly gained a reputation for high quality and exceptional durability. 

When Wallenstein introduced a new log splitter to its product lineup, Effective Edge had the tall task of creating a brand that measured up to the splitter’s power and versatility.

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Effective Edge
Maximum Versatility. A new video puts Viking-Cives on the road to exceptional multitasking.

When you need to make it through bad weather to plow, sand and salt the roads, it’s time to get rolling with a Viking-Cives Roller-Pro.  With the introduction of this year-round multitasking roll-off truck – replacing up to five dedicated trucks – Viking-Cives turned to Effective Edge for a product video to showcase this new municipal truck’s capability to transform the snowplow industry.

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Effective Edge
Drive towards a greener future with Hiller Truck Tech

Step into the driver's seat, shift into gear, and take a tour of Hiller Truck Tech's new mobile-friendly website.  With momentum building across North America in pursuit of automotive fuel alternatives, Hiller Truck Tech has the ability to accelerate your fleet's performance with a natural gas conversion for cleaner and higher-performance driving.

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Effective Edge
New website for Plumwall Europe

Brace yourself - Plumwall ICF Bracing Systems has launched its line of insulated concrete form bracing products in Europe, with Effective Edge recently completing a new website dedicated to Plumwall's venture into the European construction industry.

 

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Effective Edge