Along the base of a snowboard is a continuous sharp metal edge. The length of edge in contact with the snow allows the rider to control the snowboard’s direction without slipping. Even on the steepest slope the edge cuts in and holds. This is the effective edge.

It is from this simple but critical component that Dave Becker and Jeff Brubacher realized the purpose their business would serve - to give clients control and direction of their marketing through strategy and implementation. This is Effective Edge Communications.

Since 2000, clients of Effective Edge have relied on their full-service agency model to provide them with strategic planning, creative services, production services and media management.

By aiming to develop close working partnerships, Effective Edge adds value by embracing long-term relationships which build a strong understanding of products, customers and the marketplace.

Understanding these factors through a perspective of marketing communications, Effective Edge approaches every project by considering what the best way is to communicate the message.

This philosophy lifts every project beyond simply a nicely designed brochure or an attractive website. It transforms each communication channel into an intentional and strategic point of influence targeted directly at your customer.

Graphic design? Yes. Print Material? Yes. Website Development? Yes. Video Production? Yes. Media Buying? Yes. But only after strategic planning and understanding of what you are trying to accomplish.

If this sounds like the type of approach you want with your marketing; and want to establish a trusted, long-term working partnership its time we talk. Please call us or send us a message and we will be happy to meet with you. Just like the challenge of riding down the side of a mountain, marketing is a worthwhile thrill - as long as you have effective edge.